Rosenthal and Secord are neighbouring west-end communities along Winterburn Road, and both were active over the last 90 days — 53 sales in Rosenthal and 35 in Secord. Rosenthal posted the higher median sold price at $504,521, about $34,621 above Secord's $469,900. The clearest difference was speed: Secord homes sold in a median of just 22 days, against 39 days in Rosenthal. Sellers in both areas held close to asking, at 98.4% of list in Rosenthal and 98.2% in Secord.
| Statistic | Rosenthal | Secord |
|---|
| Sales (90 days) | 53 | 35 |
| Median sold price | $504,521 | $469,900 |
| Average sold price | $499,443 | $465,334 |
| Median days on market | 39 | 22 |
| Median sold-to-list | 98.4% | 98.2% |
| Sales mix | 47 single-family / 6 condo | 26 single-family / 9 condo |
The typical home sold for $34,621 more in Rosenthal
Rosenthal's median sold price of $504,521 sits $34,621 above Secord's $469,900, and the average tells the same story: $499,443 in Rosenthal against $465,334 in Secord. On price alone, Secord is the more affordable of the two.
Secord sold much faster
Speed is where these neighbours diverge most. Secord homes sold in a median of just 22 days, 17 days faster than Rosenthal's 39 days. Buyers in Secord need to be ready to move quickly; sellers in Rosenthal should budget for a longer marketing period.
Rosenthal was the busier market
Rosenthal recorded 53 sales in the 90 days, against 35 in Secord. Both markets were active, but Rosenthal gave buyers and sellers more recent comparable sales to work from.
Sellers held close to asking in both areas
There was almost nothing between them on sold-to-list: 98.4% in Rosenthal and 98.2% in Secord. In both areas, homes that were priced in line with recent sales held close to asking.
Who Rosenthal suits
Rosenthal suits buyers looking in the higher of these two west-end price ranges — a median of $504,521 — in a market dominated by single-family sales, with 47 of its 53 sales single-family homes.
Who Secord suits
Secord suits buyers who want the lower median price of $469,900 and a faster-moving market, with homes selling in a median of 22 days. It also offers more condo sales, with 9 of its 35 sales condos, against 6 in Rosenthal.
Frequently asked questions
Which is more affordable, Rosenthal or Secord?
Secord is more affordable. Its median sold price was $469,900, against $504,521 in Rosenthal — a difference of $34,621. The average sold price was $465,334 in Secord and $499,443 in Rosenthal.
Which area sold faster, Rosenthal or Secord?
Secord sold faster. Homes in Secord sold in a median of 22 days, against 39 days in Rosenthal — a 17-day difference.
Which area had more sales, Rosenthal or Secord?
Rosenthal had more sales: 53 sales, against 35 in Secord, in the July 31 – October 28, 2026 window.
How close to asking did homes sell for in Rosenthal and Secord?
Almost identically close: the median sold-to-list ratio was 98.4% in Rosenthal and 98.2% in Secord.
Thinking of buying in either area?
Search homes for sale in Rosenthal and Secord, and read the local guides: Rosenthal guide and Secord guide.
Own a home in Rosenthal or Secord?
Get a free home evaluation to see what your home could sell for against these recent sales, or call 780-720-8240.
Source: REALTORS® Association of Edmonton MLS® sold data (Paragon), pulled October 29, 2026
