Edmonton homes averaged 44 days on market in September 2026, with 1,959 sales against 3,864 new listings and inventory up 16.7% year over year, according to the REALTORS® Association of Edmonton. In a market moving at that pace, the asking prices around you are not evidence of value — the sold prices from the last 60 to 90 days are. Price to the solds and you sell inside the average; price to the asks and you become the comparable everyone else undercuts.

Why do asking prices mislead Edmonton sellers right now?

An asking price is a hope that has not been tested. Some neighbours listed in spring conditions and have not adjusted; others priced high expecting to negotiate down. Neither tells you what a buyer actually paid for a similar home, on a similar lot, in similar condition. Sold data does. With the Greater Edmonton Area average price at $466,080 in September — down 0.8% from August but still up 2.9% year over year — the market is not falling, it is sorting: well-priced homes move, overpriced homes sit and then chase the market down.

How should you build your list price from sold data?

Pull the three to five closest sold comparables: same property type, similar age and size, within your neighbourhood where possible, sold in the last 60 to 90 days. Adjust honestly for condition — a renovated kitchen in a comparable is not the same as an original kitchen in yours. Then look at what is currently listed only to understand your competition, not your value. If five similar homes are listed and two must sell this month, your price needs to win a showing, not just join the shelf. My guide to how to price an Edmonton home works through the adjustment process in detail.

What do the first two weeks tell you?

In a 44-day-average market, showings in week one and two are your pricing report. No showings means buyers screened you out on price or photos before ever booking. Showings without offers usually mean the home showed worse than it photographed, or buyers found better value nearby. Either signal calls for a decisive adjustment while the listing is still fresh — small, late reductions rarely recover the attention of launch week. I track that pattern in overpricing in a balanced market.

"Travis was honest about pricing from day one. We listed where the sold data said to list, and we sold without the stress of sitting on the market." — Google review excerpt

What should sellers do this week?

Start with evidence, not opinion: get a free home evaluation built on recent sold comparables for your street, then set the launch price where those solds support it. If you are also buying, search Edmonton homes and register for new-listing alerts so your purchase timing matches your sale timing.

Thinking of selling this fall? Call 780-720-8240 — I will try to call you this week, or reply with a good time and we will set a phone appointment to walk through your sold-data pricing.

By Travis Bannert, Realtor and Mortgage Broker

Travis Bannert, Realtor® | Bridge Realty Group, Maxwell Progressive Realty | 780-720-8240 | bridgerealtygroup.ca

Photo via Wikimedia Commons.