Rosenthal vs Secord: West Edmonton's Two Newer Family Communities

Rosenthal and Secord are the west end's newer family pair — close in price, different in tempo. Their single-family medians sit $15,000 apart ($520,000 vs $535,000) on similar volumes (164 and 183 sales). The gap is pace: Secord houses sold in a median of 30 days; Rosenthal's took 49 — the slowest in the west end — which is where Rosenthal buyers find their room. All figures: Paragon MLS® sold data, November 9, 2025 – November 8, 2026.

The head-to-head

Two similar products at two different speeds

Rosenthal sells lakes and patience. 144 detached sales around its storm-lake system, from $335,753 to $865,000, plus 20 condo sales at a $312,625 median. It is the more established of the two, with the wider price spread.

Secord sells momentum. 137 detached sales in a tighter band ($355,000–$785,250) plus a bigger condo layer — 46 sales at a $325,500 median — in one of the west end's still-growing communities. Newer average stock, quicker turnover.

Direction and pace: Secord firmed, Rosenthal eased and waited

Secord's single-family median rose 1.9% year over year ($524,950 to $535,000); Rosenthal's eased 5.1% ($547,750 to $520,000). Both sold close to asking (98.3% and 98.7%).

The 19-day pace gap (30 vs 49 median days) is the practical difference: Rosenthal sellers wait, so Rosenthal buyers can compare and negotiate; Secord's market asks for readiness.

Which one fits you

Choose Rosenthal if you want the lakes, the established feel, and a market moving slowly enough to shop properly — a $520,000 median with time on your side.

Choose Secord if you want the growth side of the west end — a $535,000 median, a deeper condo layer, and a market that rewards a prepared buyer.

Either way: both areas' full sold tables, community guides and current listings are here — Rosenthal community guide · Secord community guide · and the pair in regional context at the Edmonton Housing Data Centre.

How these numbers were worked out

Source: Paragon MLS® sold data, November 9, 2025 – November 8, 2026, with the prior-year window November 9, 2024 – November 8, 2025 for the change figures. Counts include single-family and condo property classes only. Medians are true medians of the actual sold records. Any split with fewer than 10 sales shows its count only (the thin rule). Price per square foot is Paragon's sold-price-per-square-foot field (sold price ÷ total floor area as recorded in the MLS®). Sold vs asking divides the sold price by the final list price. Full methodology: Edmonton Housing Data Centre.

Talk it through: call Travis Bannert at 780-720-8240. In the west end's new communities, phase and street move prices as much as the name does — if you are weighing these two, he will pull the exact recent sales around the specific homes you are looking at.

Travis Bannert, Realtor® | Bridge Realty Group, Maxwell Progressive Realty
780-720-8240 | bridgerealtygroup.ca

Sources for this page

• Sold figures: Paragon MLS® sold data (master sold file), windows November 9, 2025 – November 8, 2026 and November 9, 2024 – November 8, 2025, counted as described in "How these numbers were worked out." Dataset snapshot read November 14, 2026.

Frequently asked questions

Is Rosenthal or Secord more expensive?
Secord, slightly — a $535,000 single-family median vs Rosenthal's $520,000 in the year to November 8, 2026. Their condo medians are close too ($325,500 vs $312,625).

How fast do homes sell in Rosenthal and Secord?
Median days on market for single-family homes: Secord 30 days, Rosenthal 49 days — the widest pace gap among west-end pairs.

Are prices rising in Rosenthal or Secord?
Secord's single-family median rose 1.9% year over year; Rosenthal's eased 5.1%.

Which has more condos, Rosenthal or Secord?
Secord — 46 condo sales at a $325,500 median, against Rosenthal's 20 at $312,625.